Marketing to and Protecting Visiting Children – Part 2
April 2019
It is a specific and continuously more difficult issue: that of providing travel safety for the child and young adult market.
April 2019
It is a specific and continuously more difficult issue: that of providing travel safety for the child and young adult market.
March 2019
One of the most difficult segments of the tourism industry to which to market protect the children or young adult segment
February 2019
Meeting & Convention Planners (MCPs) play a vital part of the tourism industry.
January 2019
The New Year means that the worldwide travel industry will have to work hard to change perceptions, some of which are unfair.
September 2018
Anyone who even briefly watches the news cannot help but be aware that the world is changing rapidly and the tourism and travel industry continues to face numerous challenges.
August 2018
Tourism professionals and marketers utilize this scientific method on a regular basis and statistics play an important role in tourism decision-making and marketing.
July 2018
At its very essence tourism is a business and to be a successful business there needs to be a balance between the needs provider’s (merchant’s) needs and those of the receiver (the customer).
March 2018
With the Northern Hemisphere’s winter soon to become spring, on some level tourism officials can take a sigh of relief that there were no major pandemics. This season was however in many parts of the world an extremely difficult flu season that resulted in a great deal of discomfort, days missed at work, and even [...]
February 2018
Leisure travel and tourism are all about turning dreams into realities. Be the traveler seeking adventure, spirituality, knowledge, or relaxation, all travelers are united by certain commonalities. Among these is the fact that the person has sought out this experience, and has chosen a specific locale. Destinations that forget this basic principle are bound to [...]
January 2018
Part 1 of a two part series Once again the travel and tourism industry faces both new and on-going challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world [...]
December 2017
The month of December is on of the times of the year when much of the world is faith oriented. It is also a time of the year when emotions run high, the weather is a challenge, and when the threat of violence and disease are ever present. Tragically periods of high religious intensity also [...]
October 2017
The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or [...]
September 2017
The world is changing faster than most of can often comprehend. New threats seem to arise daily, from threats of nuclear war to threats of economic crises, from acts of low-tech terrorism, such as car ramming, to new computer scams. These accelerated changes means that tourism professionals must adapt to a world that is not [...]
August 2017
The famous French phrase: “plus ça change, plus c’est la même chose” (the more things change the more they are the same) is a good starting point for tourism product development. Often what is old becomes new, and what we see as innovative was always right before our eyes. Some basic principles of tourism product development are that “every community has a [...]
July 2017
Travel is not easy. It requires planning, there is both a cost in money and in time and there is the expectation that they investment in the trip, be it for pleasure or for business will provide benefits that make to cost worthwhile. Due to the state of today’s world, travelers have had to become [...]
June 2017
This June we shall be holding the 23rd Annual Las Vegas International Tourism Safety and Security conference and in honor of our conference, this month’s Tourism Tidbits focuses on issues of security and safety. Although the public, media, and politicians expect continuous 100% safety and security, reality is that total security does not exist. What [...]
May 2017
We only have to see photos of people praying in Mecca, visiting the Vatican, washing in the Ganges, or attending a religious festival at the Western Wall in Jerusalem to know that both religion and religious pilgrimages play a major role in tourism. Religious tourism even bleeds into the world of “secular faith” as proven [...]
April 2017
No matter in what area of tourism you may be, the simple fact is that tourism is a customer-oriented business. Without customer service, not only your marketing will eventually fail, but also the business’ viability will be in question. Good service is to tourism what oxygen is to the body. It is the lifeblood of [...]
March 2017
The first quarter of 2017 began in ways that were not that different from the end of 2016. The tourism industry continues to be a target of terrorism and acts of crime. For example, France has recently faced a series of attacks, some successful and some thankfully stopped. Terrorism continues to be a problem in [...]
February 2017
Part 2 of a two part series. Part 1 appeared in January Last month we looked at some of the fundamentals of a successful tourism business or industry. Although every local is different, and it is a basic principle to emphasize the unique and different aspects of your business or locale, human beings are basically [...]
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