Post Crisis Marketing
November 2008
While there is little doubt that the best crisis recovery-plan, is to do everything possible to avoid the crisis, at times crises occur despite our best efforts.
November 2008
While there is little doubt that the best crisis recovery-plan, is to do everything possible to avoid the crisis, at times crises occur despite our best efforts.
October 2008
The recent food scares, such as the recent outbreak of contaminated milk in China, once again serve to underline the important interconnection between tourism and food safety.
September 2008
Educational vacations are one of the fastest growing areas of the tourism world and offer new and innovative ideas for almost any community to expand its product offering.
August 2008
Parades may have existed since the beginning of history. Not only are they one of the original tourism attractions, but also they seem to touch something deep in the human soul.
July 2008
Although we spend a great deal of time on “customer satisfaction” in reality the real issue may not be how do we keep customers satisfied, bur rather what do we do about “dissatisfied customers.”
June 2008
Last month Tourism Tidbits focused on some of the key security planning stages for festivals and events. This month Tourism Tidbits provides more insights into event and festival security by featuring some of the principle ideas of Greg Mullen, police chief of Charleston, South Carolina, a major event/festival city.
May 2008
The summer and fall months are often filled with festivals and out-of-doors events. These can be wonderful opportunities to showcase a community and to produce added revenue.
April 2008
The December 2001 issue of Tourism Tidbits was dedicated to the idea of “re-enchanting tourism.” Some seven years have now passed since that edition, and travel and tourism officials are still struggling with this issue.
March 2008
Once upon a time, the old saying “half the fun of being there is getting there” used to be tru. Our visitors and clients used to see the trip as exciting, fun, and filled with romance. Unfortunately this no longer holds true.
February 2008
Everyone seems to want loyal employees, yet few tourism businesses seem to know how to win this loyalty. In fact tourism is known for high employee turnover, low pay, and often capricious management.
January 2008
There is little doubt that the tourism industry is facing some interesting and challenging times. Its transportation component has to deal with not only the higher cost of fuel, both in the form of gasoline and jet plane fuel, but also the fact that antiquated air systems combined with a major decline in customer service have made millions of travelers understand that travel has become hard work.
December 2007
Conventions and meetings comprise a significant portion of many world destinations’ tourism business. This issue of Tourism Tidbits outlines how law enforcement, security professionals, and tourism sales/marketing personnel can collaborate better to address the concerns of meeting planners and convention managers.
November 2007
One of the areas in which tourism officials and professionals find troublesome is the lack of trained personnel. Tourism is a fast paced industry and often has high personnel turnover.
October 2007
The rise of shopping centers around the world means that these new shopping pilgrimage points are both tremendous tourism opportunities and risks.
September 2007
With the first wave of baby boomers approaching retirement age in the near future, the senior market will continue to be one of the fastest growing areas of tourism.
August 2007
The coming decade promises to hold a number of challenges for the world’s tourism communities. If the scientists who predict global warming’s dire disasters prove to be correct, tourism will be impacted in a multiple ways.
July 2007
No matter how good a business plan a tourism entity may have, tourism is a customer service oriented business.
June 2007
Many government leaders have come to understand the importance of tourism as an economic development tool.
March 2007
Because the tourism industry sells not only a perishable product but also one that is open to trends, fears, scares, and the fashion of the day, it is highly susceptible to crises.
February 2007
Tourism, government officials, and economic developers have long used special events and festivals as a means to increase tourism, and the revenue that comes from tourism.
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